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Delivra Syncs with Google Analytics

Monday, May 05, 2008

Delivra today announced that the company has launched a web analytics integration to Google Analytics.

Google Analytics


Anyone currently using Google Analytics on their web site will have the ability to enable Google Analytics tracking links automatically in their Delivra email campaigns. Google Analytics is free to all web site owners. You can get more information and sign up for a free account at google.com/analytics.


The integration system will display web page activity passed from Delivra email campaigns in Google Analytics reports. The system is compatible with the Delivra API, ListManager content tools and Delivra enhanced content management.

"Linking email campaigns with web site traffic in a convenient graphical format provides tremendous insight into recipient behavior," commented Neil Berman, President of Delivra. "Users can measure web page effectiveness and also utilize email for follow up marketing based on information other than open and click data."

For information on setting up a Delivra Google Analytics sync see our Google Support page.

About Delivra

Delivra is one of the original email marketing software and service providers. We are the personalized solution. By helping customers with both their email marketing software and production needs, we allow them to focus on their core business. We define success by the quality of relationship we have with each customer.

For more than a decade, we have worked with the nation's leading brands delivering the software they want and the help when they need it. Our clients include well known firms like Del Monte, Butler University, Dole, Pink Magazine, Samsung, and American Legion. For more information, visit www.delivra.com.