Delivra, one of the original email marketing software companies that works with the nation's leading brands, announced today that it is partnering with Flimp Media (http://www.flimp.net), a developer of online video marketing and viewer analytics solutions, to provide marketers the ability to embed and track video in email messages.
Using Flimp®, Delivra customers-even those without programming experience-can quickly build emails and embed video. Flimp® tracks viewer activity in real time based on viewer email addresses. Metrics allow marketers to see what content people viewed, how long they viewed it, if they watched the video to completion, and to whom they forwarded information. Viewer data can be exported to a CRM database for use with other marketing efforts.
"Studies have shown that people are much more likely to respond to dynamic web content than to static content," said Neil Berman, president of Delivra. "By partnering with Flimp Media we offer our customers another way to engage their members with relevant content that will prompt them to take action. Then we give marketers the insight and tools to segment future emails based on how members interacted with the previous email."
The Flimp platform allows email marketers to create audiovisual landing pages and video emails that automatically track and report detailed viewer engagement and response data by individual email address in a single reporting dashboard. These metrics can be pulled into Delivra's email tracking and reporting, enabling marketers to segment future emails based on customer engagement.
"Combining engagement with real time, actionable analytics is the holy grail for direct marketers and we've made it affordable and easy to use," explained Wayne Wall, CEO of Flimp. A whitepaper detailing engagement segmentation, "Engage the Right Audience: Using Segmentation and Targeting for More Effective Email Marketing," is available here.
About Flimp Media
Flimp Media is a pioneer in the development of rich media
analytics technology and video based marketing and messaging
solutions for online direct marketing, communications and sales.
FLIMP, which stands for Flash Interactive Marketing Platform,
enables non-technical users to quickly create, edit, distribute,
track and report video based marketing and messaging campaigns
without any programming or IT resources required. The Flimp
platform offers users a simple and low cost solution for video
email marketing with viewer analytics. For more information, visit
www.flimp.net.
FLIMP® is a registered trademark of
Flimp Media Inc.
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For information contact:
Clarus Communications
Mara Conklin, 847-816-9411 Linda Muskin, 847-432-7300
mconklin@teamclarus.com lmuskin@teamclarus.com