Simplifies marketers' use of videos in email, on web, and in social media.
INDIANAPOLIS, IND. - Delivra, leading email marketing service provider, announced today that it has integrated Cantaloupe.tv's BacklightTM online video platform with its own email marketing platform, allowing marketers to manage videos through the Delivra system.
This integration gives Delivra clients a simple way to embed videos in emails, and then track the number of times they are viewed and forwarded. Videos are hosted on Cantaloupe's powerful servers. Users access the Backlight system and its features from their Delivra accounts. From Backlight, they can easily embed videos in other media such as websites, blogs, and social networking sites, and use the tracking capabilities to see how the video performed.
"Video has become such an effective marketing tool that many companies are shooting their own videos or having them created by others," explains Jon DiGregory, Founding Partner of Cantaloupe.TV. "But once they have the video, they're not always sure of what to do with it. There is a lot of complexity involved with uploading video, converting it, embedding it, and tracking it. Integrating Backlight with Delivra's system takes all the guesswork out of doing those things without having to toggle between two different systems. It can cut the IT time from hours to minutes."
The Backlight system was built for non-technical marketers, says Neil Berman, President of Delivra. "Adding videos to an email is as easy as point and click. Marketers will be able to keep all their videos in one secure location and access them anytime through our desktop. The video appears directly on the website or email, so the viewer doesn't have to click on multiple links to access it." With the integration, users can track exactly how long the video was watched, as well as who watched it.
Marketers can also add SEO (search engine optimization) tags to their videos, and Backlight will automatically optimize the video to make the tags visible to search engines. "That's a tremendous benefit of the Backlight integration, because it will make it easier for marketers to reach the people who have an interest in their products and services," Berman adds.
"Delivra's system is proven and well-established, and we couldn't ask for a better partner," says DiGregory. "They saw Backlight as an excellent opportunity for their clients, and we jumped in and executed quickly."
Delivra is dedicated to the success of our customer's email efforts, and strives to maintain the highest level of products, service, and security to every client. To learn more marketing@delivra.com or 317-915-9400.
About
Cantaloupe.TV
Cantaloupe.TV helps organizations take their marketing messages
and turn them into authentic and sincere video stories. The company
also offers a software platform that takes the guesswork out of
online video marketing by making it easier to integrate video with
websites, blogs, email campaigns, social networking sites, and
sales efforts.
Cantaloupe.TV is a privately held company founded in 2007 and headquartered in Fishers, Indiana. It serves a long list of clients across industries and geographic areas. For media inquires, contact Andy Falkenstein at 317-348-4627or afalkenstein@cantaloupe.tv. To learn more, go to http://www.cantaloupe.tv.