Kris Dougherty, Operations Manager for Delivra, leading email marketing service provider, will be one of the marketing experts sharing knowledge at this year's Masters of Business Online (MBO) Conference.
The MBO Conference, which takes place on Wednesday, October 21 at the Ritz Charles in Carmel, Indiana, features 23 marketing experts in 18 sessions created to help marketers conduct business online more effectively. Delivra is also Conference sponsor.
Dougherty's presentation, titled "Go Where the Fish Are Biting," focuses on using segmentation and targeted communications to capture more business and maximize ROI through email marketing. He will introduce marketers to the basic concepts behind segmentation and targeting, and show them how to structure their email marketing efforts most effectively. A highlight will be the use of customer engagement models as a segmentation strategy, allowing marketers to focus on their efforts on those customers and prospects who are most likely to respond to messages based upon past history.
"We see the MBO Conference as an excellent way for businesses and other organizations who want to become more effective at online strategies to gain a substantial amount of knowledge in a short time," says Neil Berman, President of Delivra. "The conference has a very impressive lineup of speakers, and anyone who invests just one day by attending will come away with a wealth of practical knowledge they'll immediately be able to apply to their own organizations. We are very happy to participate as a sponsor, and even more happy to share Kris's expertise with a wider audience."
Registration for the one-day conference is available at http://2009.getyourmbo.com. Breakfast and lunch are included in the conference fee.
Delivra is dedicated to the success of our customer's email efforts, and strives to maintain the highest level of products, service, and security to every client. To learn more marketing@delivra.com or 317-915-9400.